Client:

Wolfox Coffee Roasters

Key Message:

Typographic, Experimental

Scope of Works:

Art Direction
Brand Identity
Digital Design
Illustration
Graphic Design
Print Collateral

Snapshot:

Wolfox positions itself as the leading independent organic roaster’s. As a start-up, they developed a unique signature coffee blend from sustainably sourced beans. They maintain a wholesale operation roasting directly from within the Cafe itself, promoting healthy eating through a Vegan/Vegetarian menu of organic locally sourced ingredients and plant-based products. 

The Objective:

Branding for Wolfox, in line with their established brand values

The Opportunity:

The combination of smell, sound and taste create a vivid textural sensory environment within the Cafe, the challenge was to take this brand economy and translate it into visual communication, expanding the experience beyond the walls of the store and the products themselves.

The Outcome: 

Identifying and amplifying the brand values was a crucial concept in this project, a creative lens for all the work to be scrutinised through, you had to be able to interact with it, and it had to feel right. Love Letters Studio chose to highlight their sustainability efforts using recycled materials and traditional print effects as well as more current solutions, such as removing physical menus to promote a lower carbon footprint.