Adobe Hidden Treasures
Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life.
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Client:
Adobe
Key Message:
Typographic, Experimental
Scope of Works:
Art Direction
Brand Identity
Digital Design
Illustration
Graphic Design
Print Collateral
Snapshot:
After almost 100 years, original typography sketches and unpublished letter fragments from the legendary Bauhaus school of design were rediscovered. Five beautiful alphabets have been meticulously completed and digitized by an international team guided by renowned type designer Erik Spiekermann.
The Objective:
Branding for Adobe, in collaboration with the release of Adobe Hidden Treasures.
The Opportunity:
In collaboration with the release of Adobe Hidden Treasures, Adobe called on designers worldwide to help showcase each of the new typefaces.
The Outcome:
In response to this brief, Love Letters Studio choose to Highlight the geometric ‘Joschmi’. Creating a playful set of branded collateral for the foundry at Adobe, responsible for putting together the 5 undiscovered Typefaces.
Credits:
Joshua Neale. Graphic Design
Love Letters Studio 2020
Date Completed:
2019
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